When was New Balance created

New Balance, an iconic athletic footwear and apparel brand, was established in 1906. Founded by William J. Riley in Boston, Massachusetts, the company initially began as the New Balance Arch Support Company, focusing on creating innovative arch supports for footwear. Over the years, New Balance expanded its product line, introducing running shoes and other athletic footwear that emphasized comfort and performance.

The brand gained popularity in the 1960s and 1970s, particularly among runners, and became synonymous with quality and craftsmanship. New Balance differentiated itself from competitors by prioritizing fit and performance, leading to the introduction of the first-ever running shoe with a cushioned sole. Today, New Balance is recognized globally for its commitment to producing high-quality athletic gear, combining advanced technology with stylish designs. The company remains dedicated to its roots, maintaining a focus on innovation and performance while upholding its heritage of producing footwear in the United States and the United Kingdom.