When was Kylie Cosmetics created

Kylie Cosmetics, the beauty brand founded by reality TV star and entrepreneur Kylie Jenner, was launched on November 30, 2015. The brand quickly gained immense popularity, thanks in large part to its initial product offering, the "Lip Kit," which combined a liquid lipstick with a matching lip liner. This innovative approach to beauty products captured the attention of fans and consumers alike, leading to a meteoric rise in sales and brand recognition.

Within just a few years, Kylie Cosmetics expanded its product line to include a wide array of cosmetics, from eyeshadows to highlighters, catering to a diverse audience. The brand's success can be attributed to Jenner's strong social media presence and ability to connect with her audience, effectively leveraging platforms like Instagram and Snapchat for marketing. By 2019, Kylie Cosmetics was valued at over $900 million, solidifying its position as a major player in the beauty industry. In early 2021, Jenner sold a majority stake in her company to Coty Inc., further expanding the brand's reach and resources while continuing to innovate in the world of cosmetics.